Hero image

Japan and Africa
--
a bridge for
cultural-commercial diplomacy

JAFEX focuses on business support that connects Japan and Africa,
working with local networks on partnerships
and cultural and educational exchange.

Our Services

Tailored solutions to build a lasting bridge between Japan and Africa

SERVICE 1

Japan–Africa trade facilitation

Through long-standing local networks, we deliver safe, reliable transactions.

We rigorously vet importers, exporters, and logistics partners to build a trusted network that supports ongoing trade and long-term partnerships.

Products handled (Should be):
Cocoa products, shea butter, agricultural, wood and forestry products, tropical fruits and spices, etc.

Illustration of trade facilitation

We help with challenges like these

You have an office in Africa
but results are slow to come

You lack local business customs
and contacts — you don’t know
where to start

Communication between
head office in Japan and
the local team isn’t working

SERVICE 2

Market entry & sales support between Japan and Africa

Our team understands both cultures and business practices and can actively support your busines.

We help select and match local partners, support compliance and regulatory matters, and provide insight into market trends and the business environment.

Illustration of market entry and sales support

We will help with challenges like these

You are looking to build a local office but have no idea
how to go about it.

You lack contacts who understand
local business customs —
you don’t know where to start

You want to know whether your products and services
fit the local market

SERVICE 3

Workforce mobility

Illustration of workforce mobility

We design and deliver cultural exchange programs that deepen mutual understanding between Japan and African countries. Through support for education and academic exchange, we foster long-term people-to-people connections that form the foundation of business relationships.
Additionally, we provide advisory, training and support services for Japanese students and interns heading to African educational institutions.

SERVICE 4

Cultural diplomacy hub

Illustration of a cultural diplomacy hub

As a preeminent hub for African culture in Japan, we run exhibitions, lectures, education programs, workshops, and more.
The hub aims to deepen mutual understanding and people-to-people exchange, and to serve as a foundation for public–private cultural diplomacy.

SERVICE 5

Information & intelligence services

Illustration of information and intelligence services

Through market research, feasibility studies, and strategic insight, we work to close information gaps between Japan and Africa.
Reliable information is not only essential to attracting investment, but also key to ensuring business support.
· Specialist reports
· Ongoing advisory engagements
· Consulting for government and institutions

SERVICE 6

High-value tourism planning and information

· Culture-focused tourism
· Educational and training study tours
· Planning and supervision for travel companies and publishers

Message from the Representative Director

Jerry Agyemang, Representative Director, JAFEX – Japan Africa Exchange Co., Ltd.
Jerry Agyemang
Representative Director
JAFEX – Japan Africa Exchange Co., Ltd.

Welcome to JAFEX – Japan Africa Exchange Co., Ltd.
It is my great honor to introduce JAFEX as a platform dedicated to strengthening the enduring relationship between Japan and Africa. At a time when global collaboration has never been more important, we believe there is a remarkable opportunity to build meaningful bridges between our regions—bridges founded on mutual respect, shared prosperity, and long-term partnership.

Japan and Africa possess powerful and complementary strengths. Japan is globally recognized for its technological leadership, industrial sophistication, and unwavering commitment to quality and precision. Africa, meanwhile, stands as one of the world’s most dynamic frontiers of growth—rich in natural resources, cultural heritage, and driven by a vibrant young population and an expanding middle class. Today’s Africa presents unprecedented opportunities for innovation, investment, and sustainable development. When these strengths are thoughtfully connected, the potential for transformative collaboration becomes extraordinary.

JAFEX was established with a clear mission: to create structured pathways for cultural exchange, educational collaboration, trade facilitation, and strategic partnerships between Japanese and African institutions, businesses, and communities. Through these initiatives, we aim to foster deeper engagement and contribute to a more interconnected and mutually beneficial future.

As a son of Africa—specifically Ghana—and having spent nearly two decades building my career in Japan, I have developed a profound appreciation for both regions, their cultures, and their business environments. This unique perspective informs JAFEX’s commitment to serving as a trusted bridge between Japan and Africa.

We warmly welcome partners and institutions who share our vision to join us in shaping a new chapter of Japan–Africa engagement.

Company Overview

Company name
Japan Africa Exchange Co., Ltd.
Address
2913-3-310 Nara-cho, Aoba-ku, Yokohama-shi, Kanagawa 227-0036, Japan
Date established
February 27, 2026
Phone
+81 90-9171-7951
Website
https://jafex.jp
Directors

Jerry Agyemang, Founder and Representative Director

Ai Sasaki, Co-founder and Director

Main business
  • Promotion and facilitation of trade and services
  • Strategic sales and marketing support
  • Academic exchange programs and student placement initiatives
  • Support for workforce mobility
  • Cultural exchange programs
  • Promotion and facilitation of tourism
  • Conducting research and survey

Contact

For enquiries please use the contact form and we will get back to you as soon as possible

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